STRAHYD is a luggage brand designed in Mexico for travelers or globetrotters in life. This brand’s luggage represents a fashionable product that maintains its timelessness utilizing high-quality materials and a focus on details. STRAHYD is aimed for people who preserve their ability to be amazed by the world and discover in every moment a chance to create, love, thank, enjoy and acquire new knowledge. We designed the brand behavior based on the type of communication and typographic arrangements present in airports and travel-related objects, including signage, passes and boarding lounges. The color pattern is inspired by flags of different countries aligning with the fun part of traveling with this brand’s products.