Nébula Link is a product by Mexican startup Nébula Financiera, committed to the development of digital platforms and investment services created by specialists committed to reinventing financial services. Nébula Link concedes the connection of people with their community through loan offers in exchange for a commission.
Generate a simple, intuitive and understandable experience describing Nébula Link service offerings. In addition to clarifying its internal process, the website transmits trust, transparency and professionalism defining the platform.
For this project, we delivered brand strategy, naming, branding and user interfase design. The website allows the Link ( a person who offers loans ) to learn how to facilitate loans through a simple and transparent process, as well as the benefits of placing these loans responsibly.
The selected color palette integrates warm tones into the brand, carefully maintaining the professional feeling characterizing the Nébula Link brand. Elements are hierarchically highlighted on the website through the use of diverse styles, colors and combinations employing the light Mark typeface. — (A)
Combinations are created between the colors and light Mark typeface in different styles to generate hierarchies and highlight different elements on the site.