Claudiana Beautanica Web
Interactive
The client
Claudiana Beautanica is dedicated to the elaboration of mainly organic skin care formulas. It stands out among its competitors not only for being a responsible brand, but also for maintaining a holistic body care approach.
keywords
Interactive / Web design / E-comerce / Skincare / Beauty/ Art direction / Interaction design
the objective
Create an online store reflecting the brand's philosophy, its values and benefits by creating connections with its users in a genuine way.
the solution
We developed a fully customized Shopify store based on a strategy addressing the brand values and objectives.
One of the key objectives includes facilitating access to each product's information (as well as its benefits) under an intuitive and dynamic navigation scheme maintaining a clear user journey during the purchase.
The online store and the launch campaign complement each other, reinforcing the image and strategy to reach the target market. — (A)
The online store and the launch campaign complement each other, reinforcing the image and strategy to reach the target market.
