Enviaflores
BRANDING
The client
Enviaflores is a company established in Monterrey, México in 2001. The company was born with the objective of transforming the flower & gift delivery industry through a practical, service-oriented online experience for Mexico. Enviaflores represents the largest network of flower shops in Mexico, selected for their professionalism and product quality attaining the company a customer portfolio of more than 100k people.
keywords
Delivery/ Gift/ Mexico/ Branding/ Graphic Design/ Editorial Design
the objective
The previous graphic identity had to be modernised and adapted to a new era of online shopping experience, which would communicate the freshness and efficiency of its products and service.
the solution
The new brand identity, pays homage to the previous brand guidelines. It was primordial to preserve the color palette in its majority in magenta representing energy, liveliness, and joyfulness of flowers. For the icon, we decided to embody its protagonist product, the flower. Taking into account the selected typography Sweet Sans, distinguished for its geometric and relaxed look, we designed a modernised flower icon based on the Tulip. Our work included typographical customisation attributing the identity with a modern and legible look.
We developed an abstract pattern as a graphical accompaniment for the enviaflores brand. The pattern is inspired on abstract flower petals represented in various institutional color tones simulating their movement through the air. — (A)
The pattern is inspired by flower petals simulating their movement through the air.
