El Semillero
BRANDING
The client
El Semillero is an apartment building complex located in the heart of Monterrey, Mexico. The project functions as an intervention in this cultural area by creating a sustainable environment and offering natural expandable housing based on the user’s basic needs and economic flexibility.
keywords
Real Estate/ Mexico/ Branding/ Illustration/ Print design
the objective
The creation of an aspirational brand that evokes joviality, nature and modernity through a creative and original way.
the solution
Our branding proposal evokes nature and open spaces; it portrays the dynamic details found within “El Semillero”. The use of a ‘citric’ color palette can be compared to that of Fraterna’s former project “El Vivero’s”, whose palette was monochromatic for the most part. The brand complements itself with isometric illustrations showing key landmarks and representative areas that demonstrate the advantages of living in these apartments. “El Semillero” is the much-needed initiative to revive local cultural areas that are on the edge of oblivion. — (A)
Our branding proposal evokes nature and open spaces
