“Me quito el sombrero” (Hats off) is a special limited edition of Don Julio 70 and Don Julio Reposado Tequila, which honors and recognizes the effort, besides supporting the reactivation of restaurants and bars in Mexico.
Don Julio tries to give back to this community with the launch of this special edition, in which Don Julio “takes off his hat”. Part of the sales obtained will be added to the efforts that Diagueo and Don Julio will carry out in Mexico in support of the hospitality sector.
The objective of the limited edition designs is to unite Mexicans even more, marking a new starting point defined by reinvention, through the iconic figure of Don Julio, present in the packaging of each bottle, that changes its position and design, showing how Don Julio “takes off his hat” as a sign of admiration and gratitude.
The release of the special edition took place in a virtual event broadcast live, where the media and special guests shared with representatives of the hospitality industry, the launch of this initiative in Mexico.