SweetZag is best defined as an interactive candy lab. A wonderful party place, located in Monterrey Mexico, where kids can experiment and create their own candy, chocolates and desserts.
We designed the logo in order to showcase the ingenious spirit of the SweetZag experience, by transforming a base typography by Lián Types into a unique and stylized composition.
Inspired by Willy Wonka with a Herb Lubalin twist, the lines where swirled allowing the round-ends emphasize its playfulness in a perfectly unified balance found in the S & Z.
The complex typographic exercise is greatly appreciated in the customized details, like the letter spacing and touching points.
Everything was hand-worked achieving a colorful eye-catching design.