This project was designed for a Mexican restaurant located in the Palermo Soho zone in Buenos Aires, Argentina. The design process was conceived adapting source references from Mexican pop culture, specifically custom handmade signage which employs saturated neon colors, authentically simple symbology and an ingeniously traced typography.
The visual communication had to be clear and understandable, because the culinary taco culture is not common in Argentina. We applied the typical Mexican taco stand colors combined with typographic and iconic elements conveying tradition and moderness.
