Anagrama Archives: El Semillero Purísima
February 26, 2019
Semillero Purísima is an apartment building complex developed by Fraterna located in the heart of Monterrey, Mexico. It is an initiative to reanimate local cultural areas within the city. Our branding proposal brings nature and open space concepts to the project. The motives and color pallette include references to the architecture and details seen on the building complex. The isometric illustrations depict key landmarks and representative areas from the project's geographical region.