Tesis
BRANDING
The client
Tesis was born in Mexico, under the curatorship of Sommelier Marcela Garza. Its unique herbal and tea blends are inspired by the origins of tea and ancestral heritage from flowers, herbs, roots and fruits.
keywords
Tea/ Branding/ Packaging/ Label
the objective
To create a unique proposal inspired by the origins of tea and ancestral heritage from flowers, herbs, roots and fruits.
the solution
Japanese calligraphy, in which lines and dots become remarkably important, represents one of the most popular arts in Japan. Calligraphic work, represents part of the education of wise men who perform traditional tea ceremonies where the consumption of tea is promoted within a zen environment.
Inspired mainly on the Japanese Art, our branding proposal utilizes water and ink stains representing the complexness and lightness of tea mixtures. In the same way, vertical typographic arrangements based on traditional Japanese reading are employed, obtaining a balance between the compounding of classic and modern typographical styles.
The main emblem symbolizes the Japanese wind chimes "Fuurin" placed on doors and windows of homes in early summer. The color palette focuses on natural tones with red color accenting details and gold foil rendering elegance and the importance of the care for each product. — (A)
Vertical typographic arrangements based on traditional Japanese reading.
