Romero McPaul
ARCHITECTURE
The client
Romero+McPaul is a premium brand specializing in the sale and design of traditional English-style velvet slippers induced with a bright, trendy twist. Velvet shoes have a rich presence in English royal hospitality. They were traditionally placed in the king and queen's royal guest's rooms for their comfort.
keywords
Fashion /E commerce /Interaction Design /UI /UX /Web Design /Interior Design/ Packaging
the objective
Create a cozy space that shows the brand's products in an exclusive way.
the solution
For this project, our inspiration was heavily drawn from traditional English types and coat of arms mixed with the over-the-top luxuriousness of The Hamptons and it's sailing and yacht club maritime lifestyle. — (A)
The rosemary as a reference to this herb's curious nature, as it only grows close to the sea.
Romero McPaul
Interactive
the objective
Showcase the wide variety of products from the brand with a bright and trendy twist offering a unique and exclusive shopping experience.
the solution
For this digital project's re-design, we created a platform with a bespoke product elaboration section allowing users to complete their purchases in a personalized manner. The user can select colors, materials and embroidery styles as well as completing the transaction through a diversity of online payment options. The website's redesign covers the brand demands in a simple manner, employing predominantly large images, visual rests and typographical arrangements that facilitate product navigation without leaving aside aesthetics and functionality. — (A)
Predominantly images, visual rests and typographical arrangements that facilitate product navigation.
Romero McPaul
BRANDING
the objective
The objective was to create a elegant and exclusive brand inspired by the culture behind this style of shoes.
the solution
For this project, our inspiration was heavily drawn from traditional English types and coat of arms mixed with the over-the-top luxuriousness of The Hamptons and it's sailing and yacht club maritime lifestyle. With the intention to speak of the product's duality, we created a storyline based on two characters, Romero and McPaul. Romero is the mischievous heartthrob, representing the product's playfulness, warmth and latino heritage, while mMcPaul is the serious, traditional man, embodying the product's ancestral and upscale British nature.
We gave the brand the rosemary (or "romero" in Spanish) not only as a wink to its name but also as a reference to this herb's curious nature, as it only grows close to the sea. — (A)
traditional English types and coat of arms mixed with the over-the-top luxuriousness of The Hamptons.
