Madii & Dylan
BRANDING
The client
Madii & Dylan is an Australian line of natural, eco-friendly children's products that range from soft cleansing flannels to cozy hypoallergenic pillows. Their products are made with air-spinning technology that naturally resists dust mites, mildew and bacteria. They're specially designed to align the spine, support the neck and keep children's heads elevated so they can breathe freely while resting.
keywords
Children /Australia /Branding /Graphic Design /Packaging
the objective
Efficiently communicate the brand's most important values: friendliness, cleanliness, comfort and honesty through a complete packaging experience.
the solution
We kept the brand colors crisp and gender neutral. The logo uses a light and clear typeface that draws attention not to itself but to the brand's main character: the ampersand. The ampersand was designed to function as an icon, an icon that reflects the brand's innocence and cleanliness: it's designed to look like a cross between an ampersand and a rubber ducky. — (A)
The ampersand it's designed to look like a rubber ducky.
