Rivero González
BRANDING
The client
Rivero González is a brand that represents this new wine cellar but also heightens the most traditional wine producing processes.
keywords
Wine /Mexico /Branding /Label /Graphic Design /Icon design
the objective
The client's objective was to modernize the brand, without losing the essence and its history behind.
the solution
Our solution was to use Rivero González' family coat of arms as the brand's identity. We developed a modern version that would convey elegance without pretending to seem like an ancient wine house.
In contrast with this modern and simple visual language, we played around with textures that denote the wine's craftsmanship. These details can be appreciated in the packaging: silver foil, textured paper, and melted sealing wax on the cap. — (A)
We played around with textures that denote the wine's craftsmanship.
