Momiji Life is a new line of skincare products, based on the Korean philosophy and produced by Momiji. For the launch of this new product line, Momiji temporarily replaces the brand's main page as part of its promotion strategy.
Interactive / Web design / E-commerce / Skincare / Beauty / Interaction Design / Iconography / Photography / Art Direction / Landing Page
Introduce the brand's new product line in a fun and educational way emphasizing on the product's benefits and way of use.
We developed a landing page with didactic interactions standing out from the rest of the site. The landing page emphasizes each product's benefits and use employing graphically intervened images punctually indicating the product's application area on the face.
A color palette that contrasts with the commonly used colors is employed with the intention of differentiation and to contribute to a more casual and fun touch to this new product line. — (A)