El Pintor
BRANDING
The client
El Pintor is a new luxurious tequila and mezcal brand, internationalizing the contemporary Mexican spirit.
keywords
Tequila / Brand Identity / Mezcal / Packaging
the objective
Shape the current national feel paying respect to tradition but open enough to be presented to an international audience.
the solution
For this project, we’ve created a clean yet lively bottle design focusing on a more pragmatic and functional layout allowing its Mexican essence to flow through its colorful accents. We based the bottle’s shape on the standard oil painting tubes. The elongated form becomes more evident in the bottle’s cap.
The striking packaging follows an inversion for the same formula. We allowed the colors to take over in a strict concise way with little silver foil emphasis creating a complimentary mood. — (A)
We based the bottle’s shape on the standard oil painting tubes. The elongated form becomes more evident in the bottle’s cap.
