Casa 1910
BRANDING
The client
Casa 1910 is a premium cigar brand that captures the proud spirit of the Mexican Revolution. The cigars are made in the San Andrés Valley, in the state of Veracruz, where the very high quality tobacco, part of this product, comes from. This raw material combined with tradition and the incomparable knowledge of its team of experts, results in an unmatched product.
keywords
Cigar / Branding / Mexican Revolution / Mexico / Packaging
the objective
Create a brand honoring Mexico with references located at the time of the Mexican Revolution. This historical event of our country gives its deserved place to Mexican tobacco, enhancing its excellent quality.
the solution
The icon is inspired by the flag of Mexico, where the most important elements are the eagle and the snake. The eagle’s claw grasps the serpent as a hand would a cigar, accompanied by a crown of nopales. Continuing with this inspiration, the color palette emerges taking the three representative colors of the flag with more modern and striking touches.
The typographies and arrangements used in the various brand peripherals are based on those used in documents and banknotes from the revolutionary era. — (A)
