LA TUNA
BRANDING
The client
La Tuna is one of the best Film Production Companies in northern Mexico with more than 20 year experience specialist in video music in the beginning.
keywords
Film / México / Branding / Art Direction / Graphic Design / Photo / Record
the objective
Modernize the company identity by creating a comprehensive brand system for the different branches of La Tuna: Film production, photography, discography and production equipment rentals.
the solution
We redesigned the brand preserving its original essence from 20 years ago. For the main logo we were inspired by different elements such as the iconic curtain from Columbia Pictures, the photograph "La buena fama durmiendo" by Manuel Álvarez Bravo and the famous letter "Me he de comer esa Tuna" by Jorge Negrete.
For the rest of the icons, we designed relevant adaptations for each division of La Tuna. We achieved a contrast in illustrations with a modern and simplified communication system that achieves its objective. — (A)
