Caravan Tokyo is a mobile accommodation project located in several strategic areas around Tokyo. The service offers all of the facilities that are necessary to explore the city, including tours and guides that can be booked during the guest’s stay. These trailers are vintage and have been rescued, renovated, and designed for people to experience a unique stay in Tokyo, allowing them to branch out from the typical vacation format.
Hospitality/ Tokyo/ Branding/ Graphic Design
Develop a brand that accompanies the experience of staying in this hotel and communicate the attributes of the project in a simple and concise manner.
Our proposal is inspired by the combination of Formula 1 race cars and the Japanese visual culture. This led us to create a design line that is simple, basic, and functional, allowing the communication of the brand’s objectives in a concrete and straightforward manner. The colors of the trailers are altered depending on the racing team and its area.
An icon system was developed to highlight the values of the project, which represent the cultural features of Japan. A series of promotional items were also created to expand on the practical spirit of the brand. — (A)
We Combine Formula 1 race cars and the Japanese visual culture.