Bermellon
BRANDING
The client
México is a country widely recognized for its spicy culinary culture. Those who know little about our country, are amazed to find out that besides spicy dishes all types of candy are also infused with these flavors.
Bermellon is a Mexican hot candy confectionery shop, whose products are very popular in the country. The company's main objective is to claim these types of traditional treats found on Mexican streets and markets.
keywords
Candy /Pastry /Mexico /Branding /Packaging /Naming /Label
the objective
Taking traditional flavored products to a premium buying experience through their packaging, excellent raw materials usage and hand-crafted cooking techniques.
the solution
Our proposal reflects sophistication values that the brand promotes using an elegant typographic palette and a logotype with allusion to a family's monogram. The selected vivid colors constantly remind us about the product's extreme acid and spicy flavors. — (A)
An elegant typographic palette and a logotype with allusion to a family's monogram.
