Alberto Senties Catering
BRANDING
The client
Alberto Sentíes Catering is a brand focused on providing honest but surprising and authentic food experiences. Headed by renowned chef, Alberto Sentíes, the company boasts more than 10 years of experience and culinary excellence in northern Mexico. Its services extend from the creation of banquets big and small, to bar-tending and kitchen equipment rental, to educational courses and professional consultancy.
keywords
Catering /Mexico /Branding /Graphic Design /Packaging
the objective
Develop a graphic identity that praises Chef Senties' cuisine and his culinary philosophy.
the solution
Our design proposal upraises Sentíes' authorship primarily by the use of a seal to communicate his gastronomic mastery. The seal uses a typographical combination of Akzidenz Grotesk and Didot to to give it a surprising, elegant and modern touch. The vast play on typography found throughout the brand represents the chef's creative and expansive use of texture in his culinary creations. His style is clinically clean, precise and loyal to its location, the northeastern city of Monterrey in northern Mexico. The business card's odd foil patch is actually a piece of the city's iconic Cerro de la Silla silhouette. — (A)
The seal uses a typographical combination of Akzidenz Grotesk and Didot
Alberto Senties Catering
ARCHITECTURE
the objective
Create a modern space where the Chef can share his experience and services.
the solution
We developed a clean and simple space, which enhances the philosophy of Alberto Sentíes. The materiality is neutral and offers an atmosphere of spaciousness and professionalism.
— (A)
His style is clinically clean, precise and loyal to its location, the northeastern city of Monterrey.
