Bombavista is a Mexican optician's shop that offers fashionable eyewear at affordable prices.
Branding / Glasses / Packaging / Mexico / Modern / Illustration
The main objective of this project is to develop a brand for a company that offers good quality, fashionable products at a fair price to a general public. The brand should help to complement a simple and practical shopping experience in its physical and online stores.
The conceptualization of the brand name was part of the project. With this we sought to present a proudly Latin identity through a relaxed and fun tone, while communicating the type of industry to which the company belongs.
The graphic identity is based on complementary colors that generate visual contrasts hand in hand with a friendly and legible typographic selection. Likewise, the brand logo is presented in a simple way suggesting in its construction an icon with a pair of glasses.
To add to the graphic identity, we created complementary graphic elements that function as stickers and patterns that coexist with the brand and give it a more human tone. Among these elements, a character inspired by a chewing gum that explodes once he puts on his Bombavista glasses stands out. — (A)