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Tierra de Maestros by Dobel

ARCHITECTURE

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The client

Maestro Dobel is a Tequila brand manufactured in Mexico by Proximo Spirits.

keywords

Tequila/ Showroom/ Tradition/ Technology

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the objective

Design a showroom for Tequila Maestro Dobel representing the product's natural fabrication processes.

the solution

We developed a showroom conveying the tradition in Tequila manufacturing showcasing how it's intervened by technology and modern processes. The architectural space manages to disconnect the visitor from the exterior world through a disruptive presence introduced by the principal access corridor. The route guides the visitor through interactions emphasizing the natural processes of Tequila production, including the agave preparation through its various transformation phases culminating with the finished product tasting. — (A)

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We developed a showroom conveying the tradition in Tequila manufacturing showcasing how it's intervened by technology and modern processes.

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