One of Twelve
BRANDING
The client
One of Twelve is a brand of products that showcase art from emerging and established artists in Australia, focusing particularly on Aboriginal design. The products include high-quality silk scarves, notebooks, ceramics, cushion covers and sketchbooks, but they will always be evolving, adding new artists, designs and products to keep the brand fresh and up to date.
keywords
Art /Australia /Branding /Graphic Design
the objective
Design a visual identity that promotes Australian aboriginal art and offer different types and formats of products.
the solution
Our design proposal draws inspiration from the use of lines, dots and colors found in traditional Aboriginal art. The logotype is a simple alphanumeric play of words and numbers that ties in perfectly with the system of dots. There are 12 dots in total for every piece of stationery, but only one out of the twelve is bright orange. — (A)
Our proposal draws inspiration from the use of lines, dots and colors found in Aboriginal art.
