WELCOME TO OUR ONLINE SHOWROOM
BIENVENIDOS A NUESTRO SHOWROOM VIRTUAL
Добро пожаловать в наш онлайн-шоурум
우리 온라인 쇼롬에 오신걸 환영합니다
مرحبا بكم في معرضنا على شبكة الانترنت
欢迎来到我们的线上展馆
हमारे ऑनलाइन शोरूम में आपका स्वागत है

Cocoon

BRANDING

pin

The client

Cocoon is a designer jewelry and accessory shop with more than ten years of experience. It's located in Monterrey, Mexico, even though Cocoon indulges American and European audiences as well. The jewelry is carefully designed and distinctively handcrafted using mixed metals, quartzes and other decorative natural stones in their in-house workshop. The results are unique pieces that embrace their Mexican roots and are influenced by geometric forms, nature, astronomy, and alchemy.

keywords

Jewelry /Mexico /Branding /Graphic design /Packaging

pin

the objective

Develop a visual identity that conveys the uniqueness and style of the products offered by the brand.

the solution

Our branding approach speaks of transformation. Our proposal for naming refers to a woman's metamorphosis from caterpillar to butterfly when she gets ready to go out. She dresses up, puts her make-up on, and finishes up by slipping on her best jewels. Cocoon honors natural, complex, ever-changing beauty, commending it with its delicate custom logotype and its fresh and feminine color palette. The bright coral breaks up the gray monotone much like an elegant piece of jewelry polishes up a look. — (A)

pin

Our branding approach speaks of transformation.

pin
pin
pin
pin
pin