Branding Process 01
April 25, 2017
When we have an opportunity to create a logo from scratch, requiring custom typography, we take care of the smallest detail ensuring uniqueness in the result. Grupo Perpetua is a company dedicated to consulting and business development in the tax / fiscal field. The company values include experience and professionalism through a premium service requiring credibility and security overall.
We worked on the logo fulfilling the company's guiding concept through a typographic selection with atemporal character.
Our team created changes in the rhythm of the serif on the characters G, E and T simulating architectural ascending details. In the characters A and U we developed unique traits allowing the word to communicate visually with versatility.
Each branding project we do is unique, and as such, the creative work of a highly specialized team is required.