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Tequila Delaluz

BRANDING

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The client

Delaluz represents a Tequila brand fabricated in Jalisco, Mexico.

keywords

Tequila / Brand identity / Packaging

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the objective

Develop a brand rediscovering the art of Tequila elaboration preserving its truthness to the tequila culture values.

the solution

For Delaluz, we claimed the task of designing a bottle from its conceptualization. The bottle stands out for its relief composed by the identity icon, the bottle content's volume in milliliters and a legend in Braille. The icon developed for Delaluz resembles the geometric detail commonly visualized in cut glass. The labels, inspired by an Apothecary style, reinforce the association between the formula and the Tequila manufacturing procedures. — (A)

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The bottle stands out for its relief composed by the identity icon, the bottle content's volume in milliliters and a legend in Braille.

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Tequila Delaluz

Interactive

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the objective

Develop a digital identity remaining true to the brand values, to its honesty and the tequila culture. We reflect the true essence of Delaluz, its experience and inherited tradition from generation to generation.

the solution

For the digital identity of Delaluz, we worked on the UI / UX, front-end and back-end development. We managed to capture the brand typographic layouts to the digital medium, preserving its legibility while exhibiting the different types of tequila that are produced in Delaluz. We additionally added a section that showcases the development of Tequila through the processes and production characteristics. The site's typography is mainly composed up of Knockout for titles and Roboto for body texts. — (A)

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We managed to capture the brand typographic layouts to the digital medium, preserving its legibility while exhibiting the different types of tequila that are produced in Delaluz.

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SUGGESTED PROJECTS