Prehispanica
BRANDING
The client
Prehispánica will be a traditional Mexican cuisine restaurant located in Guadalajara, Jalisco where you will be able to enjoy any typical Mexican dish.
keywords
Restaurant /Mexico /Branding /Graphic Design /Print Desing
the objective
Develop a branding project that harmoniously join the Mexican gastronomic proposal of the restaurant.
the solution
The logotype was inspired, mainly on traditions and rites performed in Mexico in the days before the Spanish Conquest. The names for some products such as the wine, mezcal and sauces were based on the same idea.
The restaurant brand employs icons based on prehispanic tools used in the rites from that era. The color palette in Prehispánica is dark, representing the toughness of the era. At the same time, a silver foil is used on the logo printing a modern twist on the brand and its collateral. — (A)
The logotype was inspired on traditions and rites performed in Mexican prehispanic cultures.
