Mauka is one of Cervecería de Colima newest products. The name comes from a Polynesian word with meaning: to go up or towards the volcano. Mauka is a Hard Seltzer type beverage that achieves a perfect balance between alcohol, carbonated water and subtle fruity notes.
Branding / Packaging / Beverage / Mexico / Modern / Illustration
The project's main objective is to create a unique graphic identity. Although Mauka is part of Cervecería de Colima's product collection, it has a distinguished identity and the project must efficiently communicate its lightness and freshness attributes.
As part of this project, we worked on a scalable and replicable design for the different product flavors. We designed a custom typography for the main logo while maintaining the use of sans serif fonts for the rest of the product's communication and packaging attributes. We also designed a series of illustrations that complement the project's graphic elements and help to distinguish its varied flavors. — (A)