Maka
BRANDING
The client
Maka is a conscious water selling company, with strong Mexican roots. As an eco-friendly and altruistic brand, they only use biodegradable materials for their bottles and support the local Nahua community in Mexico.
keywords
Branding / Product Design / Packaging / Icon Design
the objective
Create a clear identity that reflects Maka’s Mexican heritage and effectively transmits their ecologic statement.
the solution
We designed a clean and singular identity focused on distinguishing Maka as an all-Mexican brand.
The project started by taking Carlos Merida’s artwork as inspiration.
For the icon, we created an abstraction of a tzinitzcan, one of Mexico’s most colorful and beautiful birds.
The bottle design displays balance and transparency and works as a white canvas that allows different artwork to be included without altering its visual aesthetics. — (A)
Our logo for Maka, a Mexican eco-friendly water brand that supports the local Nahuatl communities
