Joaquin Homs
BRANDING
The client
Joaquin Homs, is a recognized architect based in Guadalajara specializing in interior and furniture design. His portfolio includes more than 500 projects from the hotel and entertainment industries located in diverse places around the world.
keywords
Furniture Design/ Mexico/ Branding/ Architecture/ Graphic Design
the objective
To exemplify Joaquin's work diverseness through a neutral brand behavior which prevails and adapt through time.
the solution
In a neutral and timeless brand behavior, the identity developed for this project, exemplifies Joaquin's work diverseness through a contrasting exercise employing typographic hierarchies as the guiding concept. The logo typography is custom made, representing the architecture studio as a fashion design house. Employing a neutral color palette allows Homs portfolio variety to be distinct. Holographic and metallic details highlight the contemporary touches prominent in his work. — (A)
An exercise employing typographic hierarchies as the guiding concept
