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Zoomer

Interactive

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The client

Zoomer is a company dedicated to the manufacture and renovation of lenses for existing frames. The company exchanges the traditional in-person process for one that occurs online providing everything from a pick-up service of your frames and finished product delivery at your home.

keywords

Interactive / Web Design / Branding / Art Direction / Interactive Design / E-commerce

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the objective

Create a brand identity and website that clearly and friendly explain the buying process and its benefits. At the same time, offer the client a trustable experience throughout the online purchasing process.

the solution

For the Zoomer website, we designed a clean and simple layout focused on a clear and detailed product communication strategy. We achieved a friendlier and more comprehensible experience by dividing the buying and delivery process in steps. We employed the Bauer Grotesk typeface in different weights to establish hierarchies on the website sections. We also established a clean and simple art direction for the project’s photography establishing the product’s protagonism along the site.
— (A)

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We achieved a friendlier and more comprehensible experience by dividing the buying and delivery process in steps.

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