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Infamuse

BRANDING

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The client

Infamuse is a Los Angeles based online fashion store.

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Fashion/ Shipping/ Online/ Disruptive

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the objective

Design a brand for Infamuse integrating an against-the-ordinary communication attitude and generating a voice with a disruptive presence.

the solution

Our objective centered on integrating the product shipping concept with the identity merging its distinctive components through an unconventional aesthetical perspective. The clothing was inspired by street fashion and pop-culture icons reinforced by a carefully selected color palette. The project outcome results in a brand departing from the conventional. — (A)

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Our objective centered on integrating the product shipping concept with the identity merging its distinctive components through an unconventional aesthetical perspective.

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Infamuse

Interactive

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the objective

Develop a website as a main sales point for Infamuse, reflecting the brand personality and merging its distinctive components through an nonconventional aesthetic.

the solution

For the Infamuse website, we focused on giving the user a personalized intuitive and functional experience through a Shopify integration. The brand identity elements and their characteristic disruptiveness are present throughout the website interactions. Infamuse's art direction work reinforces the product design inspiration and attitude grounded on pop culture icons. — (A)

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For the Infamuse website, we focused on giving the user a personalized intuitive and functional experience through a Shopify integration.

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