Chrimata
BRANDING
The client
Chrimata is an investment and consulting company that focuses on the agricultural sector. It specializes in connecting agronomists, who are seeking capital for their businesses, with the investor world. Chrimata’s years of experience provide confidence to both investors and agronomists, assuring them that suitable investment plans are being carried out.
keywords
Consulting/ Brazil/ Branding/ Icon design/ Print design
the objective
"Create a brand that can communicate confidence and security to the agricultural industry and investors in an efficient and memorable way.
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the solution
We proposed a branding identity that could assist in maintaining a good relationship between both sectors with the use of a simple and modern graphic language that instills trust in investors. The logo aims to reflect the main values of the company; the wolf is a loyal animal as well as a great companion that is fiercely territorial, its head turned on its side represents the wolf’s alert stance. Our branding proposal maintains the assertiveness and diligence that the brand guarantees. The end result is an efficient visual that is fair and balanced yet fierce, parallel to Chrimata’s objectives. — (A)
The end result is an efficient visual that is fair and balanced yet fierce
