C&A
BRANDING
The client
C&A is a Dutch international fast fashion brand established in 1841 by the siblings Clemens and August Brenninkmeijer. The brand maintains presence in 22 European countries, in addition to Brazil, China and Mexico. C&A arrived in Mexico in 1999 and expanded quickly establishing their largest headquarters positioning itself as an accessible fast-fashion brand.
keywords
brand behavior / packaging / color palette / fashion / fast fashion / basics / sustainable
the objective
Update the C&A graphic identity system corresponding to their new brand strategy.
the solution
We created a flexible layout system with patterns employing colors and typographies helping us re-define their refreshed brand presence. A set of icons was designed introducing an orderly and cohesive communication system with the ability to adapt to different and growing C&A brand applications. — (A)
