YEMA
BRANDING
The client
Yema is a Mexican company offering functional and convenient alternatives in everyday products with the purpose of reinventing consumption habits under an accessible and simplified scheme.
keywords
Branding / Visual Language / System / Creative Thinking
the objective
Our objective culminated in the generation of a consistent visual system that is honest, memorable and easy to implement within the brand's applications.
the solution
A universal language embodied in a scalable system adapting to a very diverse range of products ranging from matchboxes to future furniture packaging. The system is composed by informative bubbles responding to the most relevant brand messages highlighting each of the product's key ingredients. — (A)
YEMA
ARCHITECTURE
the objective
Create a flagship store that increases awareness and generates impressions on the community, taking into account that it had to be a scalable and modular model for future stores and expansion.
the solution
We achieved high adaptability to brand language, also considering storage space integrated into the furniture.
One of the main objectives in lighting was to create a relaxed atmosphere, in which the customer feels comfortable shopping and asking about items. A friendly space with a simple solution to convey the brand values such as honesty and consciousness, generating a superior shopping experience. — (A)
