Valentto
BRANDING
The client
Valentto is Olivarera Italo-Mexicana's virgin olive oil brand destined for industrial kitchen and restaurant use. Its industrial employment inspired the brand's packaging container, which is reminiscent of an old-school automobile oil canister.
keywords
Oil /Industrial /Branding /Graphic Design /Packaging
the objective
Develop a graphic identity that incorporate warmth into the industrial packaging format and highlights its quality and origin.
the solution
To counteract Valentto's tendency to lean too much towards an industrial outlook, we added beautiful Italian landscapes as backgrounds to the brand. The Italian country scenery not only serves to balance out the industrial coldness this brand would otherwise have, it also gives it a natural warmth, an air of family and tradition. The logotype fits snuggly in a diamond giving it a tight and symmetrical feeling. Hot-pressed gold foil and uncoated unbleached paper speaks for the brand's high quality, cold-pressed, all natural extra virgin olive oil. — (A)
The Italian country scenery gives it a natural warmth, an air of family and tradition.
