Teastories
BRANDING
The client
Teastories is a tea store offering selected premium tea products located in Vienna. The store offers a wide variety of teas that come from all over the world starting with black tea from Sri Lanka to green tea from Japan as well as various tea accessories. Teastories searches to represent the place where tea lovers are born, also offering an approachable way to enjoy high quality tea on the go.
keywords
Tea/ Vienna / Branding / Packaging
the objective
Create a brand that refers to the naturalness and purity of the brand's products and effectively communicate to the tea-loving market.
the solution
Our proposal created a brand that makes allusion to the natural accents of flavor and aroma in tea getting presented in a minimalistic and approachable way. This was obtained by using brush strokes using a subtle color palette referencing the essence of tea, which is present throughout the brand’s packaging.
The logo brings together quotation marks and tea leaves, playing with the idea that every tea shares a different story. On the tea packaging you can find quotations that describe the tea’s personality accentuating each tea’s different characteristics in a unique way. — (A)
Quotation marks playing with the idea that every tea shares a different story.
