Peruvian Flake
BRANDING
The client
Peruvian Flake is a one of a kind brand focused on apparel and accessories for men and women. With a keen and direct posture, they seek to redefine society's rigid attitude.
keywords
Branding / Apparel and Accessories / Logo Design / Peru / Packaging / Stationary
the objective
We needed to create an identity that matched the natural attitude and taste of Peruvian Flake. A bold yet fun statement.
the solution
A sans-serif and a bold serif typeface where used to create a stylish logo that retains a strong personality. This daring contrast is also accentuated on the text presented within the stationary. Its arrangement and distribution builds a disruptive but elegant read.
The color palette is white against black and vice versa, with a golden print adding strength to the overall composition.
For the packaging, we developed a full adventurous experience for the end user. Using Ziploc bags with a personalized print, transparent or black plastic bags, duct tape and a black box, we designed a way to deliver the goods in a unique and lively style. — (A)
A daring contrast generates a disruptive but elegant read.
