Novelty is a shopping boutique that retails casual apparel to chic young women with a taste for fresh, modern fashion. Located in Calzada del Valle, a gardened boulevard inside the exclusive area of San Pedro, a suburb of the larger metropolitan city of Monterrey, Mexico. The shop started up as a project by Novelty's partners once they returned from the exciting and ever-evolving New York fashion scene.
Fashion /Boutique /Mexico /Branding /Packaging /Interior design /Web design/
Develop a graphic identity system and a retail space that transmits the exclusivity and femininity of the brand.
The shop was to feature handpicked items that could be considered quirky and novel trendsetters, something you couldn't find in any other shop, hence our choice for naming.
Like its attire inventory, the brand is sober and feminine but has the ability to thrive among more eccentric elements, such as the watercolor marks in the stationery or the collage-like composition of its printed ad.In our treatment for the space, pink tones and height fluctuations along geometrical shapes compose a new style for the brand's interior design. With the use of various materials including metallic laminant and marble we were able to converse a fluency and depth feeling on to the physical space. Anagrama accentuated geometric shapes through illumination contrasting light and shadows. Rugged finishes add a warm and feminine sense to the interior space. — (A)
Like its attire inventory, the brand is sober and feminine