Nacion
BRANDING
The client
Nacion is a multi-purpose real-estate development project located in Monterrey, Mexico. With space for apartment homes, offices and stores, Nacion aims to be the ultimate all-in-one community for its residents.
keywords
Real Estate /Mexico /Branding /Graphic Design /Illustration /Pattern
the objective
Develop an identity system that can be applied in different brand sales materials in a dynamic way and promotes one of the main brand values: proud belonging to a particular community.
the solution
Our branding proposal takes that feeling of community and elevates it, creating a tactile sense of belonging, a nationalist pride.
We took visual elements and symbols from flags and official governmental papers, such as passports and seals, and simplified and remixed them with bright, fun colors to create a modern look. With this project, we designed with the mentality of creating the identity of a brand new country. — (A)
Creating the identity of a brand new country.
