Material Art Fair
BRANDING
The client
Material Art Fair is a contemporary art fair dedicated to emerging practices that takes place in Mexico City. It features selected international exhibitors based on the strength of their proposals, their commitment to daring programming, as well as wide support for young emerging artists.
keywords
Art/ Fair/ Mexico/ Branding/ Editorial
the objective
Develop a graphic identity that communicates the essence of the project, its artistic approach and the unique personality of the fair.
the solution
Our design proposal conveys the essence of this fair; each piece is unique and shows its own presence without neglecting the personality and sense of the brand. The combination of these elements adds a value of spontaneity to the fair’s brand by making it dynamic and symbolic. The color palette and the compositions of the elements reflect the merging of street art and modern art, resulting in an identity that is both unique and conceptual. — (A)
The merging of street art and modern art
