Maria Vogel
BRANDING
The client
Maria Vogel is Latin America’s up and coming fashion designer.
keywords
Fashion /Branding /E commerce /Interaction Design /UI /UX /Web Design /Interior Design
the objective
Our goal for this project was to develop a brand that was convincing, sober, and above all, portrayed Maria’s vision, all this without competing with her imposing designs.
the solution
Our goal for this project was to develop a brand that was convincing, sober, and above all, portrayed Maria’s vision, all this without competing with her imposing designs.
Based on the first geometric typefaces of modernism, we designed the typeface "Vogel Display" in which we emphasized acute angles and modified some of the characters providing it with a personality of its own. Venturing into high-end markets has proven to be a bigger challenge for emerging fashion brands due to the strong international competitivity and a more educated and demanding audience.
Our work concludes in the materialization of a solid brand that shows maturity, sobriety and attitude before one of the most selective markets. It also sets itself as a real alternative to the top fashion houses around the world. — (A)
Based on the first geometric typefaces of modernism, we designed the typeface Vogel Display.
Maria Vogel
Interactive
the objective
The site was designed sober, convincing, and actively portraying Maria’s vision without competing with her distinguished fashion pieces and accessories. Neutrality was a must, as well as flexibility and simplicity.
the solution
On the one hand, the site was designed and programmed with the ability to change the color palette from black to white and vice versa, giving it the ability to present a flexible, harmonious setting depending on the information presented per page.
On the other hand, the site's primary element is typography. This was done deliberately so as to make sure Maria Vogel's designs popped out surely but subtly. — (A)
Maria Vogel's designs popped out surely but subtly.
