WELCOME TO OUR ONLINE SHOWROOM
BIENVENIDOS A NUESTRO SHOWROOM VIRTUAL
Добро пожаловать в наш онлайн-шоурум
우리 온라인 쇼롬에 오신걸 환영합니다
مرحبا بكم في معرضنا على شبكة الانترنت
欢迎来到我们的线上展馆
हमारे ऑनलाइन शोरूम में आपका स्वागत है

Making Horror

BRANDING

pin

The client

Making Horror is a new film label that focuses on horror and thriller films, based in Hong Kong. The brand tells a story portrayed through a forensic detective’s eyes, implicitly presenting elements of terror and mystery through the use of crime scene components.

keywords

Cinematography/ Hong Kong/ Branding/ Graphic Design/ Packaging

pin

the objective

VIsually communicate the studio's cinematic expertise in the horror industry while make a memorable brand experience

the solution

The logo portrays the fine line between order and madness by creating a structured typeface that is then inconsistently distorted. The distortions create logo variations that are then used throughout the brand’s print and video media.
Incorporating the characteristic elements of horror and thriller firms the brand adopted a psychotic personality made present through the stationary by repeating lines and typos. — (A)

pin

The logo portrays the fine line between order and madness

pin
pin
pin
pin
pin
pin
pin
pin
pin
pin