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Fatlash

BRANDING

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The client

Fatlash is a high-end London based eyelash extension brand with a specialty in the advanced Russian volume lash technique. Its founder, a highly experienced award-winning therapist, works developing eyelash designs with special attention to eye style and face shape accomplishing beauty enhancing results.

keywords

Beauty/ London/ Branding/ Graphic design/ Packaging

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the objective

To create a brand that exalts strength and endurance in a consistency with the product characteristics

the solution

The Fatlash brand integrates line patterns inspired by different eyelash proportions and shapes. Its selected bold typographies exalt strength and endurance in a consistency with the product characteristics. Elegance and catchiness where the objectives while selecting the color palette and an interesting highlight was attained with the red & black foil touches on the packaging. — (A)

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Line patterns are inspired by different eyelash proportions and shapes.

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SUGGESTED PROJECTS