El Tinieblo
BRANDING
The client
El Tinieblo is a premium artisan mezcal of Mexican origin that is distributed internationally. The brand has also been extended to a restaurant, inspired by the cultural and historical richness of the mezcal tradition. The naming for “El Tinieblo” emerges from a land property in Tamaulipas, México whose stories and legends give the brand its personality, positioning the mezcal as traditional yet unconventional and young spirited.
keywords
Mezcal/ Mexico/ Branding/ Icon design/ Label
the objective
Modernize the brand respecting the history and origins of the product but taking its image to a modern context.
the solution
Our branding proposal implements an icon that references the white-tailed deer found in the region, thus adopting the brand’s origins to complement the rest of the brand with a mysteriously dark sensation that maintains elegance and a modern contrast. The bottle redesign takes the traditional context of artisan mezcal and reflects it through small gestures of classic labels that are reinterpreted in a contemporary style, such interpretation is reinforced with a classic emboss of the brand’s icon placed on the bottle’s front. “El Tinieblo’s” foundations are irrevocably heightened with the purpose of preparing this emerging brand for the international market. — (A)
Mysteriously dark sensation that maintains elegance and a modern contrast.
