Downcity Outfitters
BRANDING
The client
Downcity Outfitters is a specialised boutique in Providence, Rhode Island that sells premium outdoors clothing and gear. Embracing the local community and camping culture, Downcity brings together locally crafted goods and exclusive hiking, climbing and camping equipment, making it the go-to place for any nature fan.
keywords
Fashion /Providence /Branding /Packaging /Print design
the objective
Communicate through a strong visual identity, the local value of Providence, Rhode Island, and the outdoors concept as a main objective.
the solution
Inspired by open-air and camping environments, the brand explores freedom and space in a modern, simple way with its freehand logotype.
The custom traced typography represents two things: first, the brand’s honest intentions in providing only products of high-quality craftsmanship. And second, it has a touch of nostalgia that relates to the old-school specialty shops of typical American small towns at the turn of the century, a nod to simpler, more carefree times. — (A)
Inspired by open-air and camping environments, the brand explores freedom and space
