Cristal Seal
BRANDING
The client
Cristal Seal is a brand of cleaning and personal care products based in Mexico.
keywords
Branding / Visual Language / System / Product Design
the objective
Communicate the care, protection, cleanliness and quality of the products in the brand and packaging in order to convey a feeling of trust in the consumer, achieving distinction with a friendly, clean and modern image.
the solution
We represented the Cristal Seal brand name through the brand’s graphic elements. The labels have crystal shapes that adapt to the packaging and change depending on the product, thus creating an easy-to-adapt system for new product development. We also used this inspiration for the icon’s design: a seal, symbolizing trust, security and a promise. The color palette was selected to accompany the label system and act as a differentiator for each of the products aromas. — (A)
