Alfredo Gonzales
BRANDING
The client
Alfredo Gonzales is a Rotterdam based brand, focused in offering unique stylized socks.
keywords
Design / Logo / Packaging / Illustration / Handmade
the objective
Update the brand identity, bringing it to a more modern context without sacrificing its personality.
the solution
For this project, we brought the brand's distinctive character to a more novel typographic language, as well as designing a brand new handmade logo.
Likewise, all illustrations are hand-drawn underlining the unique style that distinguishes Alfredo Gonzales.
For the packaging, we designed a variety of simple yet timeless cases, focusing on the main product by fitting any style of socks.
The client's indomitable spirit glares through a new, tailored made self. — (A)
We brought the brand's distinctive character to a more novel typographic language.
