Jugen
ARCHITECTURE
The client
Jugen is a brand specializing in health foods, especially juices made from all-natural ingredients and super foods.
keywords
Alimento saludable /Jugos /Mexico /Branding /Diseño Gráfico /Diseño de interior
the objective
Create a space that evokes nature and is welcoming.
the solution
For the interior design we created a space that is a mix between a bar and an apothecary shop. The lighting, mostly natural light from the sun, together with the lush vegetation, the lab equipment and flasks, and the diverse books, creates a natural, warm, and inclusive space. — (A)
Creates a natural, warm, and inclusive space.
Jugen
BRANDING
the objective
Develop a graphic identity that transmits health, well-being and good taste in a cheerful and friendly way.
the solution
Since Jugen's products are created with the purpose to cleanse, heal, and detoxify the body, our design proposal takes inspiration from ancient herbal medicine bottles. We added modules to provide cleanliness, modernity and order, much like in a modern laboratory. For the interior design we created a space that is a mix between a bar and an apothecary shop. The lighting, mostly natural light from the sun, together with the lush vegetation, the lab equipment and flasks, and the diverse books, creates a natural, warm, and inclusive space. — (A)
Our design proposal takes inspiration from ancient herbal medicine bottles.
