Branding Process 03
October 17, 2017
Arcomar, is a residential real estate development located in the Tezal area, in Cabo San Lucas. Amenities such as a pool area, gym, playroom, recreational sporting areas, and cinema dress the project offering its residents a unique atmosphere. The architectural design and the terrain offer its residents unparalleled sea views from almost any point of the property.
The Arcomar logo was designed to honor and enhance the elegance, characteristic of its facilities, employing unique typographic enhancements such as rivets accenting and letter detailing.
Each type was designed from a harmonious and balanced composition. The C & O characters union, becomes the logo's most representative and strongly detailed visual point. This peculiar feature, reminds us of the famous Cabo San Lucas arch, a majestic natural rock formation popularly recognized as "The End of the World." The arch represents the geographical point where the continent ends and served as inspiration for the development's name.